From the title, How To Look Like A UNIX Guru would seem to be a column of advice about wearing suspenders, a patriarchal beard that combines the length of ZZ Top and the entymoligical-sheltering qualities of Richard Stallman and an attitude that rivals the dinosaurs, "Here's a quarter Kid, go buy a real computer", but it's really about how to do cool command line stuff.

There, I've had my fun with that one, read the article